What This Privacy Policy Covers

This Privacy Policy applies to:

• Our website

• The Good Change Coaching Platform

• Coaching programs and services

• Month-to-month coaching memberships

• Participating Coaches providing services through the Good Change Coaching Platform

• Digital resources

• Email communications

• Payment and billing administration

• Forms, questionnaires, surveys, and check-ins

• SMS and text-message communications when you opt in

• Other services provided or facilitated by Good Change Development LLC

1. Information We Collect

Depending on your interaction with Good Change, the Good Change Coaching Platform, and your Participating Coach, we may collect the following information:

Personal & Account Information

• Name

• Email address

• Phone number

• Date of birth

• Mailing address

• Account or profile information

• Emergency contact information, if provided

• Information submitted during enrollment or onboarding

Health, Fitness & Coaching Information

To provide personalized coaching, you may voluntarily provide information including:

• Height

• Weight

• Progress photos

• Body measurements

• Fitness goals

• Exercise history

• Workout information

• Nutrition information

• Food preferences

• Lifestyle habits

• Medical history voluntarily disclosed

• Injuries or physical limitations

• Medications voluntarily disclosed

• Pregnancy or other health-related circumstances voluntarily disclosed

• Weekly check-ins

• Progress updates

• Coaching communications

• Other information you choose to provide that may be relevant to your coaching

Some of this information may be considered sensitive personal information or sensitive data under applicable privacy laws.

We collect and use this information for purposes reasonably necessary to provide the coaching services requested by you and for other purposes described in this Privacy Policy.

Payment & Transaction Information

When you purchase a coaching program or membership, we may collect or receive information regarding:

• The program purchased

• Total purchase amount

• Payment-plan selection

• Payment status

• Transaction history

• Billing dates

• Failed or successful payments

• Refunds, disputes, or chargebacks

• Month-to-month continuation status, when applicable

Payment credentials are processed through third-party payment processors.

Good Change does not store your complete credit card or bank-account numbers.

Website & Technology Information

When you use our website or digital services, certain information may be collected automatically, such as:

• IP address

• Browser or device type

• Website activity

• Pages viewed

• Login or platform activity

• Cookies and similar technologies

• Technical information necessary to maintain and secure our services

2. How We Use Your Information

We may use information we collect to:

• Deliver and administer personalized coaching services.

• Connect you with and support services provided by your assigned Participating Coach.

• Create customized nutrition and workout programs.

• Monitor progress and adjust coaching plans.

• Administer your coaching program and account.

• Process and administer program purchases, payment plans, and month-to-month coaching payments.

• Schedule appointments and coaching sessions.

• Respond to questions and provide customer support.

• Facilitate communication between clients, Good Change, and Participating Coaches.

• Send coaching updates, check-in reminders, appointment reminders, and important account notifications.

• Maintain and operate the Good Change Coaching Platform.

• Protect the security and integrity of our services.

• Maintain appropriate business and transaction records.

• Improve our coaching services, website, platform, and client experience.

• Investigate or respond to billing disputes, chargebacks, complaints, or suspected misuse.

• Comply with legal and regulatory obligations.

• Enforce our agreements and protect our legal rights.

We will use personal information only for purposes described in this Privacy Policy, reasonably related purposes, purposes disclosed when information is collected, or as otherwise permitted or required by law.

3. Payment Information

Payments for coaching services may be processed through third-party payment processors, including Stripe, or another payment processor used by Good Change or the applicable Participating Coach.

Depending upon how your program was purchased, the merchant processing your transaction may be Good Change Development LLC, Athlete220 LLC, or another applicable Participating Coach or coaching business.

Good Change does not store your complete credit card numbers, bank-account numbers, or similar complete payment credentials.

We may, however, receive and retain transaction-related information necessary to administer your account, including payment status, transaction amounts, billing dates, payment-plan information, and limited payment-method information provided by the processor.

Payment processors maintain their own privacy and security practices. Their handling of payment credentials is subject to their applicable terms and privacy policies.

4. Information Sharing

Good Change values your privacy.

We do not sell or rent your personal information.

To provide and administer coaching services, information may be shared with or made accessible to your assigned Participating Coach or coaching business, including Athlete220 LLC when Athlete220 is providing your coaching services.

Participating Coaches may access information reasonably necessary to provide and administer your coaching, which may include:

• Contact and account information

• Coaching questionnaires

• Health and fitness information you provide

• Nutrition and workout information

• Measurements and progress information

• Progress photographs

• Weekly check-ins

• Coaching communications

• Program information

• Relevant account and payment-status information

Participating Coaches are expected to use client information only for legitimate coaching, administrative, support, safety, and business purposes connected with the services they provide and to handle such information appropriately.

Good Change may also share information with service providers that assist us in operating our business, including:

• Payment processors

• Coaching and fitness platforms

• Customer Relationship Management (CRM) providers

• Scheduling providers

• Website hosting providers

• Email and SMS communication providers

• Cloud storage and technology providers

• Analytics and security providers

• Professional advisers or other service providers when reasonably necessary

We may also disclose information when reasonably necessary to comply with applicable law, respond to valid legal process, investigate fraud or misuse, enforce our agreements, protect our legal rights, or protect the safety and security of Good Change, Participating Coaches, clients, or others.

We do not authorize service providers or Participating Coaches to sell client personal information obtained through Good Change for their own unrelated purposes.

5. Health & Sensitive Information

Because our services involve health, fitness, nutrition, and lifestyle coaching, clients may choose to provide information that is sensitive in nature.

We limit the collection and use of such information to purposes reasonably necessary to provide, administer, support, improve, and protect the coaching services requested by the client, and for other purposes permitted by applicable law.

Clients should provide only health information reasonably relevant to their coaching.

Good Change and Participating Coaches are not medical providers merely because health-related information is collected for coaching purposes.

This Privacy Policy is not intended to represent that Good Change or every Participating Coach is a healthcare provider or a covered entity under the Health Insurance Portability and Accountability Act (“HIPAA”). Where a particular law applies to specific information or services, we will handle that information in accordance with applicable legal requirements.

6. How We Protect Your Information

We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, misuse, loss, or destruction.

Access to client information should be limited to Good Change personnel, Participating Coaches, contractors, and service providers who reasonably require access for legitimate business or coaching purposes.

While we take reasonable steps to safeguard information, no method of electronic transmission, digital communication, or electronic storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

Clients are responsible for maintaining the confidentiality of their login credentials and should notify us promptly if they believe their account or personal information has been compromised.

7. Cookies & Website Analytics

Our website may use cookies and similar technologies to:

• Improve website performance.

• Analyze website traffic and usage.

• Remember preferences.

• Maintain functionality.

• Enhance the browsing experience.

• Better understand how visitors interact with our website.

Depending on the technologies used, third-party service providers may also collect information through cookies or similar technologies.

You may adjust cookie settings through your browser or other available controls. Disabling certain cookies may affect website functionality.

8. Communications

By providing your email address or phone number, you may receive communications relating to:

• Coaching services

• Check-ins

• Appointment reminders

• Program information

• Account and billing notifications

• Platform notifications

• Educational content

• Customer support

• Marketing or promotional communications where permitted by law and where any required consent has been obtained

Communications may come from Good Change or, when appropriate, your Participating Coach in connection with the coaching services you receive.

You may unsubscribe from promotional emails or opt out of marketing text messages by following the instructions included in those communications.

Opting out of marketing communications does not necessarily prevent us from sending non-promotional communications reasonably necessary to administer your coaching program, payments, account, or services.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide and administer coaching services.

• Maintain appropriate business and transaction records.

• Maintain client and coaching records.

• Comply with legal obligations.

• Resolve disputes.

• Respond to payment disputes or chargebacks.

• Enforce our agreements.

• Protect legitimate business and legal interests.

Retention periods may vary depending on the type of information, the nature of the relationship, legal requirements, and legitimate business needs.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it as appropriate.

10. Your Privacy Rights

Depending on where you live and the laws applicable to your information, you may have rights concerning your personal information, including the right to:

• Confirm whether we process your personal information.

• Request access to certain personal information.

• Correct inaccurate information.

• Request deletion of certain information.

• Obtain a copy of certain personal information.

• Withdraw consent where processing is based on consent.

• Exercise other privacy rights available under applicable law.

Certain information may need to be retained even after a deletion request when retention is permitted or required by law, including information necessary for legal compliance, transaction records, dispute resolution, fraud prevention, or enforcement of agreements.

To submit a privacy request, contact:

[email protected]

We may need to verify your identity before processing certain requests.

We will respond in accordance with the timeframe and procedures required by applicable law.

If applicable law provides a right to appeal a decision concerning a privacy request, appeal instructions will be provided with our response.

11. Children's Privacy

Our coaching services are primarily intended for adults.

A minor may participate only when permitted by Good Change and with appropriate involvement or authorization from a parent or legal guardian.

We do not knowingly collect personal information from children in violation of applicable law.

If we learn that personal information from a child has been collected without authorization required by applicable law, we will take reasonable steps to address or remove that information.

Parents or legal guardians with questions regarding a minor's information may contact us at [email protected].

13. Changes to Participating Coaches

During the course of your relationship with Good Change, your assigned coach or coaching business may change where appropriate.

If coaching responsibility is transferred to another Participating Coach, information reasonably necessary to continue and administer your coaching services may be made available to the new Participating Coach, subject to this Privacy Policy and applicable law.

Participating Coaches who no longer require access to client information are expected to discontinue accessing Good Change client information except where retention is independently permitted or required by law.

14. Changes to This Privacy Policy

Good Change Development LLC may modify or update this Privacy Policy to reflect changes in our business, Participating Coaches, coaching services, technology, operational practices, or legal requirements.

When changes are made, we will update the “Last Updated” date at the top of this page.

If required by applicable law, we will provide additional notice or obtain consent before using personal information in a materially different manner.

15. Contact Information

If you have questions regarding this Privacy Policy, your personal information, or a privacy request, please contact:

Good Change Development LLC
El Paso, Texas, USA

📧 [email protected]
🌐 www.goodchangestartsnow.com